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PeraxisBook a 30-minute call

For beauty & wellness brand owners selling in the U.S.

Selling more. Keeping less. Know which channel to fix, cut or grow.

See Amazon, retail, your own site and TikTok Shop on the same terms—and make your next channel decision within 30 days.

01 / What it costs

At $3–10 million in sales, one point of margin is $30,000 to $100,000 a year.

Promotions that win revenue and lose money.

Three more years of a bigger brand and a smaller business.

02 / What I see

Sales up. Margin and cash down.

  • Unapproved sellers undercut you on Amazon.
  • Cash sits in slow stock while your best seller runs out.
  • Ask an AI for the best in your category: it names your competitor.
  • Fix one channel, and the leak moves to the next.

03 / Three cases

The cases are invented. The mechanisms aren't.

A viral video. A record week.

A haircare brand · about $5M a year · own site, Amazon, TikTok Shop · no channel team

  • TikTok Shop: $180,000 in sales. After platform, creators, shipping and product: $64,000 left.
  • Amazon: 4 weeks out of stock, then ads to win back the ranking: −$57,000
  • Own site: 4 weeks sold out: −$18,000
  • Cash: a rush reorder by air: −$12,000

The record week cost −$23,000.

The decision: creator campaigns only up to the stock you have, with a reserve for Amazon that campaigns don't touch.

A national chain says yes. A record launch.

A skincare brand · about $8M a year · own site, Amazon, a national beauty chain · no channel team

  • Retail: $900,000 in first-year orders. After product, testers, displays, freight and the chain's marketing fee: $300,000 left.
  • Slow doors: markdowns, then unsold stock charged back as damaged: −$160,000
  • Amazon: the chain's promo prices pulled Amazon's price down to keep the Buy Box: −$80,000
  • Cash: production paid 5 months before the chain pays, on a credit line: −$48,000

Sales grew $900,000. Profit grew $12,000.

The decision: fewer doors first, tester and markdown terms agreed before signing, one promotion calendar for every channel.

A record order. Sold out in three weeks.

A supplement brand · about $3M a year · own site, Amazon, specialty stores through a distributor · no channel team

  • Distributor: $300,000 order, its biggest ever. After product: $195,000.
  • Amazon: part of that stock reaches unapproved sellers 15% below your price. They hold the Buy Box for 4 months: −$120,000
  • Own site: subscribers find the lower price and cancel: −$45,000
  • Stores: they see Amazon undercut them and cut reorders: −$70,000

The record order cost −$40,000.

The decision: name your approved sellers, set one minimum price for every account, and enforce it before the next distributor order.

Illustrative examples · estimates

04 / The 30-Day Channel Decision

Every channel on one page. A clear decision on what changes next.

Instead of one report per channel, we put every channel on the same terms and decide what pays, what leaks, and what changes this quarter.

  1. 01

    Money

    See how demand, inventory, and money move

    What you keep

    Channel P&L

  2. 02

    Seams

    Find where channels leak margin and cash

    What you keep

    Leak list, in dollars

  3. 03

    Signal

    Name what the market and AI are doing

    What you keep

    Context lens: who wins where, and why

  4. 04

    Decision

    Write the 3–5 changes and the actions to start each

    What you keep

    Channel decision paper

05 / Why Peraxis

Built for brands that compete with giants.

Large companies have teams watching the seams between channels. Owner-led brands rarely do. Peraxis gives them that view, so they can grow as profitable players against companies with far more resources.

Our first mission is the commercial engine of beauty and wellness brands selling in the U.S.: how demand, channels, pricing, inventory and cash work together.

Strategy sets the direction. AI systems do the heavy lifting: bringing channel data together, running the analysis, reading the market. The judgment stays human.

Peraxis did not come out of consulting. It came out of signing channel decisions and then living inside their consequences.

06 / About

David Toruño · Founder & Operator

LinkedIn

David spent 18 years at a professional beauty distribution company, where he was marketing and sales manager and later CEO. Now, through Peraxis, he helps beauty and wellness brand owners improve their commercial engines when they sell in several channels with no channel team. He starts by finding where those channels leak margin and cash. One ask: a 30-minute call.

07 / Next

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